A Twitter user recently shared a screenshot taken from Gucci’s official website, which showed that the luxury fashion company sold embroidery Indian kurta as Kaftan for £250,000.
Desis went crazy after seeing the price and began to hype Gucci for turning simple clothes into aesthetically expensive branded products. Not only that, some people also accuse Gucci and other brands of misappropriating South Asian culture and applying national fashion to Western aesthetics.
It’s rs 1.50 – 2.50 and it’s just “Kurta” nee “Kaftan” marked by GUCCI. I won’t accept this even for 1,000 Indian rupees. It’s easy to buy in the Delhi market. You can even buy it or it looks like #Sadarbazzar #Gurgaon #Delhi #KarolBaghMarket pic.twitter.com/Mjxbr31rhT
Gucci sells 500,000 ka kurta, and the aunts here are still bargaining with hand-embroidered craftsmen “3000 ki to bahut mehengi kurti hai”#aamiriat #gucci #fashion #guccikaftan #kurta https://t.co/2spn3h6JMU
Gucci once again with its cultural appropriation #gucci #CulturalAppropriation pic.twitter.com/bU3ymuOMB2
I don’t know much about high-end fashion, but don’t brands like Louis Vuitton, Gucci, Fendi and others always use cultural appropriation? Why is it unexpected? They may be reading all these angry and laughing tweets.
I don’t know much about high-end fashion, but don’t brands like Louis Vuitton, Gucci, Fendi and others always use cultural appropriation? Why is it unexpected? They may be reading all these angry and laughing tweets.
Gucci sells this Kurta for 4,550 Canadian dollars, and I am like… Who is paying so much for Ami to buy my kurta from Murree’s Mall Road for 300 rupees. pic.twitter.com/gxlBHxwpxC
Gucci sold “Kurta” for 250,000 rupees; social media users responded that for obvious reasons, Desi netizens were very confused about this project. Not only the price shocked them, but the design itself also angered many people. “If there is a brand, people will buy anything” https://t.co/0ngYoFACz7
Similarly, Gucci’s Fall 2018 collection has also come under fire for displaying pagri (turban) as a fashion accessory. In terms of cultural appropriation of big brands, Gucci is not the only brand under scrutiny.
Will a white man wearing a headscarf sold by Gucci suffer the same abuse and cruelty as a Sikh? No. This is not a fashion statement-it is a promise, even though there are countless uneducated people today. Don’t wear it unless you can do it. pic.twitter.com/hgVsUo3Dly
Dear non-Sikhs… Don’t waste $750 to buy fake and fancy @gucci headscarves from @Nordstrom! ! You can inbox me where you are, I can arrange free hijab knotting lessons in most places, and provide fabrics.. free! Any color…@cnni @AJEnglish @jonsnowC4 pic.twitter.com/olrE5z1JYR
I think it is inappropriate for the company to commoditize and use the creed that millions of Sikhs around the world cherish. It feels disgusting and wrong.
Of course, Sikhs have no exclusive requirements for headscarves. For centuries, many cultures from all over the world have worn headscarves. In other words, the Gucci headscarf imitates the unique Sikh style. I am not a Sikh, if it is a different or more general style, it will be troubled.
gucci develops Sikhism, Muslims and other Middle Eastern, Asian and African cultures by selling headscarves: gucci sells black sweaters: gucci makes jackets with straight jackets: wow gucci is too bad! This is terrible, I can’t believe they would do such an offensive thing! ! ! !
When it comes to the use of designs or fabrics related to traditional knowledge and geographical indications, the infringers are mostly high street or luxury brands, such as Gucci and Louis Vuitton, which are accused of cultural misappropriation. Recently, some people have seen fashion brand Zara sell “lungi” as a skirt for 69 pounds.
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Post time: Dec-21-2021